Social Media Design
Category
Food
About
A series of digital marketing ads for Meituan promoting ice cream, baked goods, and durian, each tailored with unique visuals and messaging to highlight product features, promotions, and appeal to the target audience.
Goals
Create visually engaging ads that drive clicks and conversions, strengthen brand perception, support sales promotions, and align with the Meituan Waimai platform’s user experience.
Tools & Apps
Photoshop · Illustrator · Canva
Category
Travel / Cosmetics / Clothes
About
These digital marketing ad assets are crafted with a clear understanding of each platform’s audience and identity. The Fliggy ad “Let’s Go to Yunnan” inspires travel with scenic imagery and playful characters, while the Taobao skincare ad emphasizes hydration and repair through a soft, soothing palette. The POIZON, fashion ad highlights new arrivals with bold layouts, contrasting colors, and urgency-driven messaging to engage style-conscious users.
Goals
Create visually engaging digital marketing ad assets that drive user action, align with each platform’s identity, highlight key selling points, and reinforce brand presence.
Tools & Apps
Photoshop · Illustrator · Canva
